Your Guide to Midlife Reinvention

Welcome I'm Elena, and I'm thrilled to have you here. My journey into the fascinating world of habit formation, personal development, behavioural economics, decision-making, and psychology began many years ago, driven by a deep-seated passion for understanding what makes us tick and how we can optimize our lives. With over 20 years of experience as a marketing specialist and an MBA from Henley Business School, I bring a deep business acumen and strategic mindset to help women transform their lives. My journey of self-improvement and reinvention fuels my passion for guiding others through change. As a Habits Coach, I have dedicated countless hours to understanding how to build habits that create lasting success. I believe in small, consistent actions that lead to big transformations. Through my coaching, I help women develop confidence, productivity, and clarity by embedding habits that support their personal and professional goals. I also serve as an Accountability Partner, ensuring that my clients stay organised, prioritise effectively, and focus on what truly matters. Whether it's breaking through procrastination or setting clear objectives, I provide the structure and motivation needed to keep moving forward. My mission is to help mature women rediscover their confidence, break free from limitations, and design a fulfilling future. Through The Midlife Mastery Accelerator: 12 Months to Confidence, Clarity & Purpose, I combine expertise in habit formation, business strategy, and mindset coaching to create a structured roadmap for transformation. It’s never too late to take control of your future—let’s build the habits, confidence, and clarity you need for the life you deserve!