Business Strategy for Coaches
You trained as a coach.
Nobody trained you to build a business.
The gap between “qualified coach” and “thriving practice” is real. Grow Your VIBE™ is where you close it — with strategy, clarity, and the commercial confidence to build something that actually works.
20+
Years marketing experience
6+
Years coaching coaches
100+
Coaches supported
12
Weeks to a scalable practice
Sound familiar?
You’re Good At Coaching. Building A Business Is A Different Skill.
Most coach training teaches you how to coach. None of it teaches you how to build a practice that pays. Here’s what gets in the way:
🔍
Finding clients feels like shouting into a void.
You’re doing the right things — but the clients just aren’t coming.
💷
Pricing makes you uncomfortable, so you undercharge.
You know you’re worth more, but saying the number out loud still feels hard.
📉
Your income is inconsistent and unpredictable.
You lurch between fully booked and wondering where everyone went.
📣
Visibility feels performative or exhausting.
You’re not sure what to say or where to say it — so you stay quiet.
🤔
Self-doubt is louder than your credentials.
Despite your training, imposter syndrome keeps pulling you back.
🗺️
You don’t know what to do next — so you do everything.
Courses, webinars, strategies that go nowhere.
The GROW YOUR VIBE™ Framework
Everything Starts With Four Things.
Sustainable coaching practices aren’t built on hustle. They’re built on a clear framework that puts the right foundations in place.
V
Visibility
Get seen by the right people, in the right places — without burning out.
I
Impact
Create transformative results your clients rave about and return for.
B
Business
Build scalable systems that work even when you’re not.
E
Energy
Sustain the momentum that keeps you and your clients inspired.
What We Work On
Specific Things. Not Vague Promises.
Every Grow Your VIBE™ programme and session are built around outcomes you can actually measure.
🎯
Get Clear On Who You Serve
A real, specific person with a real, specific problem who will pay real money for your help.
💪
Charge What You’re Worth
Say your price without the apologetic asterisk. Pricing confidence is a learnable skill.
📡
Build Visibility That Fits Your Life
A consistent presence that keeps attracting the right people without burning you out.
🔄
Create A Reliable Pipeline
Stop lurching between fully booked and wondering where everyone went.
⚙️
Build Systems That Scale
Your business grows without asking you to sacrifice evenings, weekends, or enjoyment.
🧠
Break Through What’s Holding You Back
Imposter syndrome, self-doubt, fear of visibility — addressed alongside the strategy.
Work with ME
Ways To Build Your Practice.
Whether you’re looking for structured 12-week guided programme or focused strategy sessions, there’s a pathway for you.
Comprehensive resources & Group Programme
Grow Your VIBE™ Programme
A structured 12-week journey to build, stabilise, or scale a coaching practice that is intentional, realistic, and aligned with your values.
- →12 weeks of structured content
- →Videos, templates, guides & frameworks
- →4 levels — SPARK, GLOW, SHINE, RADIATE
- →Community of like-minded coaches
- →1:1 Strategy Sessions included in SHINE & RADIATE
- →Community of like-minded coaches
- →1:1 Strategy Sessions included in SHINE & RADIATE
From £1,800
1:1 Work
1:1 Business Strategy Calls
Dedicated, personalised strategy time built entirely around your coaching practice, your challenges, and your specific context.
- →1h (£300) · 3h (£800) · 6h (£1,400)
- →Business strategy, mindset & brand & content
- →Tailored feedback and action plan
- →(Payment plans available)
What Coaches Say
From The People Who've Been Through It.
“Elena is brilliant. She has this way of making you see things differently — and the content actually sticks with you. Starting a business can feel so isolating, but now I feel way less alone. I actually know what to do next.”
Nigel W.
“The programme covers probably the biggest challenge a new coach faces — setting up a viable business. You will be challenged to really think through the commercial aspects. Very valuable.”
Chris P.
“In just 30 minutes, Elena delivered specific, practical feedback tailored entirely to my niche and my reality. The input wasn’t generic advice — it was built around me and my business. Brilliant.”
Maria R.
“The biggest impact so far has been thinking about coaching as a business for the first time. A course filling a considerable void in my knowledge.”
David T.
“You won’t regret enrolling. Each week there are incremental transformational changes and the impact on how you feel about your practice grows every week.”
Craig S.
About ME
20 years of making marketing work.
6 years helping coaches build businesses.
I’m Elena — Chartered Marketer, MBA from Henley Business School, and someone who has been making marketing work measurably and repeatably for over two decades across manufacturing, automotive, engineering, and tech.
In 2020 I founded Grow Your VIBE™ because I kept seeing the same pattern: talented coaches, undercharging, invisible to the right clients — not because they lacked skill, but because no one had ever shown them how to run a business.
Ready When You Are
Ready To Build Your Practice Properly?
Whether you’re just starting out or looking to scale what you’ve already built, there’s a pathway that’s right for you.
GROW YOUR VIBE™
Business strategy for coaches who are serious about building a practice that works — financially, practically, and sustainably.
© 2025 Grow Your VIBE™ · ABBE CONSULTING LIMITED · All rights reserved. · Bristol, UK