Business Strategy for Coaches
You trained as a coach.
Nobody trained you to build a business.
The gap between “qualified coach” and “thriving practice” is real. Grow Your VIBE™ programme is where you close it — with strategy, clarity, and the commercial confidence to build something that actually works.
20+
Years marketing and business experience
6+
Years empowering coaches
100+
Coaches supported from over 25 countries
12
Weeks to a scalable practice
Sound familiar?
You’re Good At Coaching. Building A Business Is A Different Skill.
Most coach training teaches you how to coach. None of it teaches you how to build a practice that pays. Here’s what gets in the way:
🔍
Finding clients feels like shouting into a void.
You’re doing the right things — but the clients just aren’t coming.
💷
Pricing makes you uncomfortable, so you undercharge.
You know you’re worth more, but increasing prices still feels hard.
📉
Your income is inconsistent and unpredictable.
You lurch between fully booked and wondering where everyone went.
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Visibility feels performative or exhausting.
You’re not sure what to say or where to say it — so you stay quiet.
🤔
Self-doubt is louder than your credentials.
Despite your training, imposter syndrome keeps pulling you back.
🗺️
You don’t know what to do next — so you do everything.
Courses, webinars, strategies that go nowhere.
The GROW YOUR VIBE™ Framework
Everything Starts With Four Things.
Sustainable coaching practices aren’t built on hustle. They’re built on a clear framework that puts the right foundations in place – and, keeps them working even as you grow.
V
Visibility
Get seen by the right people, in the right places — without burning out.
I
Impact
Create transformative results your clients rave about and return for.
B
Business
Build scalable systems that work even when you’re not.
E
Energy
Sustain the momentum that keeps you and your clients inspired.
What We Work On
Specific Things. Not Vague Promises.
Every Grow Your VIBE™ programme and session are built around outcomes you can actually measure.
🎯
Get Clear On Who You Serve
A real, specific person with a real, specific problem who will pay real money for your help.
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Charge What You’re Worth
Say your price without the apologetic asterisk. Pricing confidence is a learnable skill.
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Build Visibility That Fits Your Life
A consistent presence that keeps attracting the right people without burning you out.
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Create A Reliable Pipeline
Stop lurching between fully booked and wondering where everyone went.
⚙️
Build Systems That Scale
Your business grows without asking you to sacrifice evenings, weekends, or enjoyment.
🧠
Break Through What’s Holding You Back
Imposter syndrome, self-doubt, fear of visibility — addressed alongside the strategy.
Work with ME
Ways To Build Your Practice.
Whether you’re looking for structured 12-week guided programme or focused strategy sessions, there’s a pathway for you.
Comprehensive resources & Group Programme
Grow Your VIBE™ Programme
A structured 12-week journey to build, stabilise, or scale a coaching practice that is intentional, realistic, and aligned with your values.
- →12 weeks of structured content: Videos, templates, guides & frameworks
- →4 levels — SPARK, GLOW, SHINE, RADIATE
- →Community of like-minded coaches for GLOW, SHINE & RADIATE
- →1: 1 Strategy sessions for SHINE & RADIATE
- →Payment plans available
- →Tailored feedback and action plan
1:1 Work
1:1 Business Strategy Calls
Dedicated, personalised strategy time built entirely around your coaching practice, your challenges, and your specific context.
- →Multiple packages available: 1h · 3h · 6h
- →Business strategy, mindset & brand & content
- →Tailored feedback and action plan
- →Business strategy, mindset & brand & content
- →Tailored feedback and action plan
- →Best for coaches how want to develop personalised strategies developed around their objectives and opportunities
What Coaches Say About Working With Me
Hear From People Who've Been Through The Programme. In Their Own Words.
“Joining this Mastermind Programme has been a valuable step in setting up my coaching business. The content is thoughtfully designed: practical, inspiring, and never pushy, making it easy to stay engaged and motivated.
One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence.
I also appreciate the flexibility of the programme. The short, focused videos make it easy to learn at my own pace and fit everything around my schedule without feeling overwhelmed. Perhaps just as impactful is the community. Connecting with others who are experiencing similar challenges and emotions has been incredibly reassuring. It’s a space that is equally supportive, inspiring, and a fantastic opportunity to build meaningful connections.
Overall, this programme strikes the perfect balance between structure, flexibility, expert guidance, and community support.”
Maria R. - Grow your VIBE™ SHINE Alumni
“A course which is filling a considerable void in my knowledge. The Henley PCEC taught me how to coach but did not go anywhere near addressing how we should go about building a coaching business.
Elena has gone out of her way to build an extremely thorough guide for coaches who need to understand how they should monetise their skills. Her teaching style is excellent and progressively builds knowledge in digestible chunks.
I would highly recommend this intervention for any newly qualified coach who is looking to attract paying clients. Indeed, they should probably embark on this learning journey well before they complete their PCEC. This is a learning journey that should start sooner rather than later!
The biggest impact so far for me has been to think about coaching as a business for the first time.”
David T. - Grow your VIBE™ SHINE Alumni
“I’d thoroughly recommend this programme and thank Elena for making it available.
The programme design is thorough and logical and covers the all the main areas. The content is very good – thought-provoking and and also at a manageable level timewise, more or less an hour a week.
The participants are all experienced professionals in a range of areas and it’s an appropriate level. Each week I get some useful, implementable ideas.
I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit. It’s needed.
On top of that I have found my 2 1-1’s with Elena useful and have been able to go with my specific issues, getting useful feedback. There’s also the online community which has potential even if we participants are possibly not exploiting it enough.
All in all, great content, delivery, and personal attention. Elena uses her skills both as a coach and marketing specialist/consultant and it’s a great combination. Very well worth the investment”
Andrew G. - Grow your VIBE™ SHINE Alumni
“Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear building knowledge and expertise each week alongside likeminded coaches. The weekly group calls bring the coaches together to share understanding and move the group forward. The course has been extremely useful.”
Graham H. - Grow your VIBE™ SHINE Alumni
“I would say you won’t regret enrolling into the program, the clarity and structure of the course has been fantastic. The videos are clear and easy to listent to, the community that Elena has created throughout the program is invaluable. Each week there are incremental transformational changes that take place and the impact on how you feel about your practice and service offering grows every week. YOU WON’T regret signing up.!!!”
Craig S. - Grow your VIBE™ SHINE Alumni
“Elena is brilliant. She has this way of making you see things differently‚ and, the content is so thought-provoking and actually sticks with you.
The best part of the course: the community. We were all learning and sharing with each other the whole time. Starting a business can feel so isolating, but now I feel way less alone. I am growing in confidence and‚ most importantly‚ I actually know what to do next to build traction. If you’re thinking about joining, it comes with my endorsement.”
Nigel W. - Grow your VIBE™ SHINE AlumniAlumni
“The Grow your VIBE™ Mastermind has been quite eye-opening in relation to making coaching a business and what it involves. I’ve found it helpful and I’m sure it’ll help me build strong foundation for the future success of my coaching practice.
I think this is the knowledge and conversations every coach who wants to earn money from their coaching should acquire and be part of.”
Joanna S. - Grow your VIBE™ SHINE Alumni
The Mastermind programme has significantly improved my knowledge and confidence around starting a self-employed coaching business. Elena is warm, engaging and is an accomplished marketing professional with deep insights, and the community she has nurtured throughout the programme has been a wonderful bonus.
Jennifer A. - Grow your VIBE™ SHINE Alumni
“Elena provides clear, practical guidance on the building blocks needed to develop a compelling niche and offer for coaches looking to grow their practice, as well as wider topics to support marketing efforts. The environment is friendly and supportive, and the programme is thoughtfully structured, making it easy to access and work through.”
Elizabeth G. - Grow your VIBE™ SHINE Alumni
It is a great course which helps you to deep dive into marketing and sales for coaching. It gives me confidence, knowledge and tools to build a sustainable, successful business. It is insightful and very valuable.
Elena W. - Grow your VIBE™ SHINE Alumni
“The modules on pricing and LinkedIn were genuinely useful. As coaches we ae often more comfortable thinking about our clients than about how we present ourselves. The programme pushed me to get clearer on who I’m for, what I charge, and how I talk about what I do.”
Leora S. - Grow your VIBE™ SHINE Alumni
“Enjoyable course that covers probably the biggest challenges that a new coach faces – setting up a viable business. As such, it is very valuable. You will be challenged to really think through the commercial aspects.”
Chris P. - Grow your VIBE™ SHINE Alumni
About ME
20 years of making marketing and strategy work.
6 years helping coaches build businesses.
For over two decades, I worked at the sharp end of marketing leadership. I built brand strategies for multinational companies. I mapped customer journeys for engineering firms. I developed sales programmes for automotive giants. I led teams, managed data, and drove growth — across five industries and counting.
And I loved it. But something shifted.
I kept meeting brilliant coaches, incredible practitioners, people with genuine gifts for transformation — who were struggling to build a business that reflected their talent. Not because they weren’t good enough. Because nobody had ever taught them how to think about their coaching practice as a business.
So I founded Grow Your VIBE™ – a dedicated programem aimed at coaches that deserve to build a scalable business!
Because coaches deserve more than a generic online course or a cookie-cutter template. They deserve a tailored strategy, a trusted partner, and tools that are built for how they actually work — not how a textbook says they should.
Ready When You Are
Ready To Build Your Practice Properly?
Whether you’re just starting out or looking to scale what you’ve already built, there’s a pathway that’s right for you.