Coaching business strategy
You're a skilled coach. Are you ready to build a scalable business?
The gap between a great coach and a thriving practice is real. I help coaches, executive coaches and consultants close it with coaching business strategy, clarity and the commercial confidence to build a scalable, high-value practice.
Chartered Marketer (MCIM)
MBA, Henley Business School
100+ coaches in 25 countries
Sound familiar?
You're good at coaching. Building a business is a different skill.
Most coach training teaches you how to coach. Very little of it teaches you how to build a practice that pays. Here's what gets in the way:
Finding clients feels like shouting into a void
You're doing the right things, but the clients just aren't coming.
You undercharge
You know your work is worth more, but saying a higher number still feels uncomfortable.
Your income is unpredictable
You swing between fully booked and wondering where everyone went.
Visibility feels like performing
You're not sure what to say or where to say it, so you stay quiet.
Self-doubt is louder than your credentials
Despite your training, imposter syndrome keeps pulling you back.
You don't know what to do next, so you do everything
Courses, webinars and strategies that go nowhere.
The Grow your VIBE™ Framework
Four foundations for a practice that lasts
Every programme and session I run is built on the same four foundations. Together, they turn good coaching into a sustainable business.
V
Visibility
Get seen by the right people, in the right places, without burning out.
I
Impact
Create results your clients value, talk about and come back for.
B
Business
Build the offers, pricing and systems that keep working when you're not.
E
Energy
Grow at a pace you can sustain, so the business gives back more than it takes.
What we work on
Specific things. Not vague promises.
Every Grow your VIBE™ programme and 1:1 session is built around outcomes you can see in your business.
Get clear on who you serve
A real, specific person with a real, specific problem, who will pay for your help.
Charge what you're worth
Say your price without the apologetic asterisk. Pricing confidence is a skill you can learn.
Build visibility that fits your life
A consistent presence that keeps attracting the right people, without burning you out.
Create a reliable pipeline
Stop swinging between fully booked and wondering where everyone went.
Build systems that scale
A business that grows without costing you your evenings, your weekends or your enjoyment.
Break through what's holding you back
Imposter syndrome, self-doubt and fear of visibility, worked on alongside the strategy.
Work with me
Ways to build your practice
Whether you want a structured programme or focused strategy time, there's a path for you.
Group programme
The Grow your VIBE™ programme
A structured coaching business programme to build, stabilise or scale your practice, alongside a small group of coaches at the same stage.
✓
12 modules of videos, templates, guides and frameworks
✓
12 weeks (SPARK, GLOW, SHINE) or 12 months (RADIATE)
✓
Community of coaches on GLOW, SHINE and RADIATE
✓
1:1 Strategy Sessions on SHINE and RADIATE
✓
Tailored feedback and action plan
✓
Cohorts of fewer than 10
From
£1,800 · payment plans available
Next cohort
18 January 2027
1:1Work
1:1 Strategy Sessions
Focused strategy time on the one thing holding your practice back: your offer, your pricing, your pipeline or your positioning.
✓
Packages of 1, 3 or 6 hours
✓
Marketing and business strategy built around your strengths
✓
Business planning, audit and optimisation
✓
Mindset, resilience and confidence
✓
Tailored feedback and action plan
From
£300
In their own words
What coaches say about working with me
The modules on pricing and LinkedIn were genuinely useful. As coaches we are often more comfortable thinking about our clients than about how we present ourselves. The programme pushed me to get clearer on who I'm for, what I charge, and how I talk about what I do.
Leora S.
Executive Coach, Grow your VIBE™ SHINE alumna
One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence… Perhaps just as impactful is the community.
Maria R.
Life Coach, Grow your VIBE™ SHINE alumna
The programme design is thorough and logical and covers all the main areas… Each week I get some useful, implementable ideas. I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit.
Andrew G.
Executive Coach, Grow your VIBE™ SHINE alumnus
Read their stories
I'd thoroughly recommend this programme and thank Elena for making it available. The programme design is thorough and logical and covers all the main areas. The content is very good, thought-provoking and also at a manageable level timewise, more or less an hour a week. The participants are all experienced professionals in a range of areas and it's an appropriate level. Each week I get some useful, implementable ideas. I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit. It's needed. On top of that I have found my two 1:1s with Elena useful and have been able to go with my specific issues, getting useful feedback. There's also the online community which has potential even if we participants are possibly not exploiting it enough. All in all, great content, delivery, and personal attention. Elena uses her skills both as a coach and marketing specialist/consultant and it's a great combination. Very well worth the investment.
Andrew G.
Executive Coach · Grow your VIBE™ SHINE
Mastermind has given a really helpful structure to the practicality of starting a coaching business. It challenges you to think deeply about what you want to achieve and brings some of the key challenges (e.g. pricing) to life.
Ben L.
Executive Coach · Grow your VIBE™ SHINE
Enjoyable course that covers probably the biggest challenges that a new coach faces: setting up a viable business. As such, it is very valuable. You will be challenged to really think through the commercial aspects.
Chris P.
Executive Coach · Grow your VIBE™ SHINE
I would say you won't regret enrolling into the program, the clarity and structure of the course has been fantastic. The videos are clear and easy to listen to, the community that Elena has created throughout the program is invaluable. Each week there are incremental transformational changes that take place and the impact on how you feel about your practice and service offering grows every week. YOU WON'T regret signing up!
Craig S.
Executive Coach · Grow your VIBE™ SHINE
A course which is filling a considerable void in my knowledge. The Henley PCEC taught me how to coach but did not go anywhere near addressing how we should go about building a coaching business. Elena has gone out of her way to build an extremely thorough guide for coaches who need to understand how they should monetise their skills. Her teaching style is excellent and progressively builds knowledge in digestible chunks. I would highly recommend this intervention for any newly qualified coach who is looking to attract paying clients. Indeed, they should probably embark on this learning journey well before they complete their PCEC. This is a learning journey that should start sooner rather than later! The biggest impact so far for me has been to think about coaching as a business for the first time.
David T.
Executive Coach · Grow your VIBE™ SHINE
It is a great course which helps you to deep dive into marketing and sales for coaching. It gives me confidence, knowledge and tools to build a sustainable, successful business. It is insightful and very valuable.
Elena W.
Executive Coach · Grow your VIBE™ SHINE
Elena provides clear, practical guidance on the building blocks needed to develop a compelling niche and offer for coaches looking to grow their practice, as well as wider topics to support marketing efforts. The environment is friendly and supportive, and the programme is thoughtfully structured, making it easy to access and work through.
Elizabeth G.
Executive Coach · Grow your VIBE™ SHINE
Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear, building knowledge and expertise each week alongside like-minded coaches. The weekly calls bring the coaches together to share understanding and move the group forward. The course has been extremely useful.
Graham H.
Executive Coach · Grow your VIBE™ SHINE
The Mastermind programme has significantly improved my knowledge and confidence around starting a self-employed coaching business. Elena is warm, engaging and is an accomplished marketing professional with deep insights, and the community she has nurtured throughout the programme has been a wonderful bonus.
Jennifer A.
Executive Coach · Grow your VIBE™ SHINE
Mastermind has been quite eye-opening in relation to making coaching a business and what it involves. I've found it helpful and I'm sure it'll help me build a strong foundation for the future success of my coaching practice. I think this is the knowledge and conversations every coach who wants to earn money from their coaching should acquire and be part of.
Joanna S.
Executive Coach · Grow your VIBE™ SHINE
The modules on pricing and LinkedIn were genuinely useful. As coaches we are often more comfortable thinking about our clients than about how we present ourselves. The programme pushed me to get clearer on who I'm for, what I charge, and how I talk about what I do.
Leora S.
Executive Coach · Grow your VIBE™ SHINE
Joining this Mastermind Programme has been a valuable step in setting up my coaching business. The content is thoughtfully designed: practical, inspiring, and never pushy, making it easy to stay engaged and motivated. One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence. I also appreciate the flexibility of the programme. The short, focused videos make it easy to learn at my own pace and fit everything around my schedule without feeling overwhelmed. Perhaps just as impactful is the community. Connecting with others who are experiencing similar challenges and emotions has been incredibly reassuring. It's a space that is equally supportive, inspiring, and a fantastic opportunity to build meaningful connections. Overall, this programme strikes the perfect balance between structure, flexibility, expert guidance, and community support.
Maria R.
Life Coach · Grow your VIBE™ SHINE
Elena is brilliant. She has this way of making you see things differently, and the content is so thought-provoking and actually sticks with you. The best part of the course: the community. We were all learning and sharing with each other the whole time. Starting a business can feel so isolating, but now I feel way less alone. I am growing in confidence and, most importantly, I actually know what to do next to build traction. If you're thinking about joining, it comes with my endorsement.
Nigel W.
Executive Coach · Grow your VIBE™ SHINE
About Elena
A Coaching Business Architect who builds the business behind the coaching
I help coaches, executive coaches and consultants turn their expertise into a business that is visible, sustainable and built to grow: a clear position, an offer people understand, a price you can say with confidence, and a steady way of finding clients.
Coaching expertise is essential, but on its own it doesn't build a coaching business. I bring the commercial side, as a Chartered Marketer with a Henley MBA, so you can build that capability alongside your coaching.
For over two decades I worked at the sharp end of marketing leadership: brand strategies for multinational companies, customer journeys for engineering firms, sales programmes for automotive brands. And I loved it. But something shifted.
I kept meeting brilliant coaches with genuine gifts for transformation who were struggling to build a business that reflected their talent. Not because they weren't good enough, but because nobody had taught them to think about their coaching practice as a business. So in 2020 I founded Grow your VIBE™, because coaches deserve more than a generic online course or a cookie-cutter template: a tailored strategy, a trusted partner and tools built for how they actually work.
25+
years in marketing and business
6+
years helping coaches
100+
coaches supported
25
countries
Free 5-day Starter
Get clear on the coaching business you want to run, in 5 days
Five focused daily lessons. Five worksheets. About 20 minutes a day. By the end of the week you'll know who you're really for, what you offer, and the first visible step to take, without the burnout.
5
daily lessons
5
worksheets
20 min
a day
Free 30-minute initial conversation
Not sure where to start?
Whether you're just starting out or scaling what you've already built, there's a path that's right for you. Book a free 30-minute initial conversation and we'll look at where your practice is now and what would move it forward.
