Next Grow your VIBE™ programme starts on 18th May - use VIBE10 for 10%
Free coaching business resources - build for action, not theory
The Coaching Business Growth Hub
Build for coaches who want practical tools, workshops and live training, live community sessions and peer support to create a visible, sustainable and scalable coaching business.
Whether you’re newly qualified and building from scratch, finding your feet in your first year, or established but not yet where you want to be — you’ll find something here that moves your business forward today.
No fluff. No generic marketing advice. Everything here is built specifically for coaches, by someone who has spent 20+ years in marketing and 6+ years helping coaches build businesses they’re proud of.
Everything on this page is free.
Everything is design to give you something you can implement today
Coaching business hub - Start here. Build from there. Let's go
Coaching Skills Are Only Half the Equation
Most coaches invest years learning how to coach. Very few are taught how to build a coaching business.
That’s why so many talented coaches struggle with:
- Attracting clients consistently
- Pricing confidently and communicating their value
- Creating compelling offers that convert
- Building visibility without burning out
- Converting enquiries into paying clients
- Creating sustainable, scalable growth
It’s not a coaching skills problem. It’s a business skills gap — and it’s one that coaching training programmes rarely address.
Grow Your VIBE™ exists to bridge that gap.
Everything here is designed to help you move from coaching expertise to business growth — with practical, coach-specific resources you can use today, at every stage of building your practice.
The GROW YOUR VIBE™ Business Builder Ecosystem
Four Free Resources. One Connected Ecosystem
Each resource is valuable on its own. Together, they give you a complete, connected support system — structured learning, live conversation, peer community, and ongoing momentum.
Grow your VIBE™
STARTER
5 days of focused foundations: guided videos and worksheets
Growth Workshop
Sessions
Training that targets specific business-critical topics. Also inclused access to the community
Coaching Business
Coffee Chat
Open monthly session, bring your real questions and challenges, connect live with other coaches.
Grow your VIBE™
The FREE Community
Join over 100 coaches in an active conversation about the daily hurdles and celebrate successes
Take the first step
Grow your VIBE - STARTER programme
The Starter is a free 5-day email mini course that gives you the foundations of a coaching business in five focused lessons. One email a day, each with a short video and a worksheet — so you don’t just learn, you build.
What you'll cover in 5 days:
- Day 1: Why You, Why Now — connect your values to your business direction
- Day 2: The Person You're Really For — get crystal clear on your ideal client
- Day 3: Your Starter Signature Offer — design a coaching offer worth selling
- Day 4: Show Up Without the Ick — visibility that feels aligned, not forced
- Day 5: Your First Aligned Conversation — turn connection into coaching clients
Perfect if: You want a structured starting point that gives you clarity and confidence — without the overwhelm.
FREE LIVE WORKSHOPS - DEEP-DIVE COACHING BUSINESS TRAINING SESSIONS
The Coaching Business Growth Sessions
Each Growth Session is a free live workshop focused on a single business-critical topic. Practical, coach-specific, and designed so you leave with one clear thing to implement — not next week, not when you feel ready. Today.
Register free and join us live. Every session is recorded and made available to all registered attendees — so you won’t miss out if you can’t make it on the day. Registration also grants you automatic access to the free community.
Discover the Growth Sessions
- Why Great Coaches Struggle to Get Clients
- The Niche Myth — why narrowing down grows your business faster
- Build an Offer People Actually Buy
- How to Price Your Coaching With Confidence
- LinkedIn Client Attraction System
- How to Talk About What You Do - So People Actually Get It
- Discovery Calls That Convert
- Sales Conversations That Feel Like Coaching
- The Confidence Gap — why great coaches undercharge and under market themselves
- From One-to-One Sessions to a Scalable System
- Know Your Numbers: Business Metrics Every Coach Should Track
- The Realistic £100K Coaching Business Roadmap
Every Growth Workshop gives you:
- A focused 6- minute live training - no padding, no generic advice
- Real, trialled, and tested, coach-specific content built around the Grow your VIBE™ Framework
- Clear actions you can implement the same day
- A recording sent to all registered attendees after the session
- Automatic access to the Grow Your VIBE™ free community
Perfect if: You want to go deeper on a specific business challenge and leave with a clear, practical next step — plus a community to implement it alongside.
monthly open sessions - your live space to ask, connect, and move forward
Coaching Business Coffee Chat
Once a month, I hosts a free open Coaching Business Coffee Chat — a relaxed, live session where you can bring your real questions, share where you’re stuck, and get honest, practical input. No agenda, no sales pitch. Just real conversation about what it actually takes to build a coaching business.
What to expect
- Open Q&A - bring your real business questions and get direct, practical answers
- Peer connection with coaches at every stage of building their business
- Honest, specific input - not generic advice you've already heard
- A warm, supportive space that feels nothing like a webinar
- A monthly reason to stop, reflect and move forward with clarity
- No sales pitch, no slides - only shared knowledge
Perfect if: You want live, honest support and connection with other coaches — without committing to a full programme.
your ongoing coaching business support network - because building is better together
Grow your VIBE™ - The Community
The Grow Your VIBE™ free community is where coaches come together, to share wins, ask questions, get feedback, and stay accountable. It’s a warm, focused space — no noise, no irrelevant content. Just coaches building real businesses, supporting each other to plan and take action.
Inside the Community
- Peer conversation, support and accountability to move forward
- Resources and tools shared by Elena and the community
- A network of coaches who get it — because they're building it too
- Access to Grow Session recordings and key takeaways
- Direct access to Elena between live sessions and Coffee Chats
Perfect if: You want consistent support and momentum — whether you’re just starting or working through a specific growth challenge.
Work with ME
About me
I am a Chartered Marketer (MCIM) with an MBA from Henley Business School and 20+ years of marketing experience shaped at the sharp end of marketing leadership. I built brand strategies for multinational companies. I mapped customer journeys for engineering firms. I developed sales programmes for automotive giants. I led teams, managed data, and drove growth — across multiple industries and regions.
I founded Grow Your VIBE™ in 2020 and spent 6+ years helping coaches, executive coaches and consultants build visible, sustainable and scalable businesses.
Everything in the Grow Your VIBE free resource hub is built on that foundation — real marketing strategy, not recycled business advice.
