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free live training
everything you need to know to start your coaching business the right way
Workshop - How to Start Your Coaching Business: A Practical Step-by-Step Guide
Friday, 17 July 2026, 2.00 PM (London)
Getting qualified as a coach is one thing. Knowing how to turn that qualification into a functioning, client-generating business is another entirely — and most coach training programmes don’t bridge that gap. If you’ve completed your coaching training and aren’t sure where to begin, or you’ve been self-employed for a while but still feel like you’re laying foundations, this workshop is for you.
This session gives you a clear, practical starting framework: the decisions to make first, the foundations to build before you invest in anything else, and the most common early mistakes to avoid. You’ll leave with a concrete first 30-day action plan rather than a long list of things to figure out eventually.
ALL about this FREE WORKSHOP
You’re Good At Coaching. Building A Business Is A Different Skill.
Most coach training teaches you how to coach. None of it teaches you how to build a practice that pays. Here’s what gets in the way:
What this workshop covers:
- The main five decisions to make before you do anything else — niche, offer, pricing, positioning, and visibility
- How to structure your coaching business in the early stages without overcomplicating it
- What to build first (and what to ignore) when time and budget are limited
- The basics you actually need to get your first clients — and what to leave until later
- The most common mistakes coaches make when starting out — and how to avoid them
- What to build first (and what to ignore) when time and budget are limited
- Your first 90 days: a clear, practical action plan to go from qualified to open for business
This training is for:
Newly qualified coaches or coaches still learning who aren’t sure where to begin, and coaches who’ve been self-employed for a while but feel like they’re still in the planing phase of the foundations rather than building.
What you'll leave with:
A clear first 90-day action plan — the specific steps to go from qualified coach to a business that’s ready for clients.
Here are some of the main questions I am being asked
Frequently asked questions
How do I start a coaching business?
Starting a coaching business comes down to five decisions made in the right order: who you help, what you help them with, how you structure your offer, what you charge, and how you plan to reach the right people.
Most coaches make the mistake of building a website, buying tools, or setting up social media before these five things are clear.
This training walks you through those decisions in the right sequence — so everything else you build sits on solid foundations.
What do I need to start a coaching business?
Far less than most coaches think. In the early stages, you need a clear offer for a specific audience, a simple way to have conversations with potential clients, and a basic way to take payment. A website, a large social media following, and an email list all come later. This training helps you identify what’s essential now versus what can wait — so you can start making progress immediately rather than spending months getting ready.
How long does it take to get your first coaching client?
With the right foundations in place — a clear niche, a specific offer, and a simple visibility strategy — most coaches get their first paying client within 60–90 days. The coaches who take longer are usually unclear on who they help, or relying on a passive strategy like waiting for a website to generate enquiries before they’ve built any audience. This training helps you avoid both.
When can I start building my business? Do I need to wait for my certification?
The simple answer is NO – you do not need to wait for your certification. You can start today to actively work on your coaching business. As long as you are being transparend regarding where you are on your coaching journey the lack on imediate credentials is not a stopper.
There are multiple actions that you can take today to ensure that you are maximising your pro-bono coaching and you harvest the right connections.
Work with ME
About me, the host, Elena Bostan
I am a Chartered Marketer (MCIM) with an MBA from Henley Business School and 20+ years of marketing experience shaped at the sharp end of marketing leadership. I built brand strategies for multinational companies. I mapped customer journeys for engineering firms. I developed sales programmes for automotive giants. I led teams, managed data, and drove growth — across multiple industries and regions.
I founded Grow Your VIBE™ in 2020 and spent 6+ years helping coaches, executive coaches and consultants build visible, sustainable and scalable businesses.
Everything in the Grow Your VIBE free resource hub is built on that foundation — real marketing strategy, not recycled business advice.
The GROW YOUR VIBE™ Business Builder Ecosystem
Four Free Resources. One Connected Ecosystem
Each resource is valuable on its own. Together, they give you a complete, connected support system — structured learning, live conversation, peer community, and ongoing momentum.
