Free coaching business mini-course: 5 days for coaches building their business
Get clear on the coaching business you actually want to run, in just 5 days
Five focused daily lessons. Five worksheets. About 20 minutes a day. By the end of the week you'll know who you're really for, what you offer, and the first visible action to take, without the burnout.
5 daily lessons
5 worksheets
About 20 minutes a day
Who is it for?
Is this for you?
This is for you if:
You want a flavour of the full Grow your VIBE™ programme: SPARK, GLOW, SHINE and RADIATE.
You're serious about being a coach, but you're not sure how to turn it into a business that feels like yours.
You've done a coaching qualification, or are studying, and the hard question is: “what now?”
You're already coaching a few clients, but pricing, visibility and lead flow feel like guesswork.
You want clarity, not more content. You need a short, practical reset.
This is not for you if:
You're looking for a quick sales trick or a social media growth hack.
You want someone else to hand you a niche, a script and a business in a box.
You prefer theory to action: each day ends with one concrete thing to do.
What you get over the 5 days
Your free coaching business mini-course includes
Every day, for 5 days, you'll get a short focus video and a downloadable worksheet to fill in.
Day 1
Why coaching
The Coach Compass: your values, your motivation, and the things you refuse to build a business around.
Day 2
Your audience
A named person and the exact transformation you create, plus a focus template to make everything easier.
Day 3
Offer and price
One clear offer: name, format, duration, outcome, and a price you can say out loud.
Day 4
Aligned visibility
Choose the platform that feels aligned with you, and adapt the template to your own voice.
Day 5
Discovery calls
A chemistry-call invite script and a simple 7-day momentum plan, so the work becomes real conversations.
A clear picture of who you're really for
A signature offer sketched on a single page: format, outcome, price
One visibility action chosen and taken, in a way that feels like you
A chemistry-call script ready to send to three real people
A 7-day momentum plan, so Week 2 doesn't go quiet
What coaches say about working with me
Hear from coaches who've been through the Grow your VIBE™ programme, in their own words
The modules on pricing and LinkedIn were genuinely useful. As coaches we are often more comfortable thinking about our clients than about how we present ourselves. The programme pushed me to get clearer on who I'm for, what I charge, and how I talk about what I do.
Leora S.
Executive Coach, Grow your VIBE™ SHINE alumna
Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear, building knowledge and expertise each week alongside like-minded coaches.
Graham H.
Executive Coach, Grow your VIBE™ SHINE alumnus
Elena is brilliant. She has this way of making you see things differently, and the content is so thought-provoking and actually sticks with you… I am growing in confidence and, most importantly, I actually know what to do next to build traction.
Nigel W.
Executive Coach, Grow your VIBE™ SHINE alumnus
Read all 13 stories
I'd thoroughly recommend this programme and thank Elena for making it available. The programme design is thorough and logical and covers all the main areas. The content is very good, thought-provoking and also at a manageable level timewise, more or less an hour a week. The participants are all experienced professionals in a range of areas and it's an appropriate level. Each week I get some useful, implementable ideas. I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit. It's needed. On top of that I have found my two 1:1s with Elena useful and have been able to go with my specific issues, getting useful feedback. There's also the online community which has potential even if we participants are possibly not exploiting it enough. All in all, great content, delivery, and personal attention. Elena uses her skills both as a coach and marketing specialist/consultant and it's a great combination. Very well worth the investment.
Andrew G.
Executive Coach · Grow your VIBE™ SHINE
Mastermind has given a really helpful structure to the practicality of starting a coaching business. It challenges you to think deeply about what you want to achieve and brings some of the key challenges (e.g. pricing) to life.
Ben L.
Executive Coach · Grow your VIBE™ SHINE
Enjoyable course that covers probably the biggest challenges that a new coach faces: setting up a viable business. As such, it is very valuable. You will be challenged to really think through the commercial aspects.
Chris P.
Executive Coach · Grow your VIBE™ SHINE
I would say you won't regret enrolling into the program, the clarity and structure of the course has been fantastic. The videos are clear and easy to listen to, the community that Elena has created throughout the program is invaluable. Each week there are incremental transformational changes that take place and the impact on how you feel about your practice and service offering grows every week. YOU WON'T regret signing up!
Craig S.
Executive Coach · Grow your VIBE™ SHINE
A course which is filling a considerable void in my knowledge. The Henley PCEC taught me how to coach but did not go anywhere near addressing how we should go about building a coaching business. Elena has gone out of her way to build an extremely thorough guide for coaches who need to understand how they should monetise their skills. Her teaching style is excellent and progressively builds knowledge in digestible chunks. I would highly recommend this intervention for any newly qualified coach who is looking to attract paying clients. Indeed, they should probably embark on this learning journey well before they complete their PCEC. This is a learning journey that should start sooner rather than later! The biggest impact so far for me has been to think about coaching as a business for the first time.
David T.
Executive Coach · Grow your VIBE™ SHINE
It is a great course which helps you to deep dive into marketing and sales for coaching. It gives me confidence, knowledge and tools to build a sustainable, successful business. It is insightful and very valuable.
Elena W.
Executive Coach · Grow your VIBE™ SHINE
Elena provides clear, practical guidance on the building blocks needed to develop a compelling niche and offer for coaches looking to grow their practice, as well as wider topics to support marketing efforts. The environment is friendly and supportive, and the programme is thoughtfully structured, making it easy to access and work through.
Elizabeth G.
Executive Coach · Grow your VIBE™ SHINE
Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear, building knowledge and expertise each week alongside like-minded coaches. The weekly calls bring the coaches together to share understanding and move the group forward. The course has been extremely useful.
Graham H.
Executive Coach · Grow your VIBE™ SHINE
The Mastermind programme has significantly improved my knowledge and confidence around starting a self-employed coaching business. Elena is warm, engaging and is an accomplished marketing professional with deep insights, and the community she has nurtured throughout the programme has been a wonderful bonus.
Jennifer A.
Executive Coach · Grow your VIBE™ SHINE
Mastermind has been quite eye-opening in relation to making coaching a business and what it involves. I've found it helpful and I'm sure it'll help me build a strong foundation for the future success of my coaching practice. I think this is the knowledge and conversations every coach who wants to earn money from their coaching should acquire and be part of.
Joanna S.
Executive Coach · Grow your VIBE™ SHINE
The modules on pricing and LinkedIn were genuinely useful. As coaches we are often more comfortable thinking about our clients than about how we present ourselves. The programme pushed me to get clearer on who I'm for, what I charge, and how I talk about what I do.
Leora S.
Executive Coach · Grow your VIBE™ SHINE
Joining this Mastermind Programme has been a valuable step in setting up my coaching business. The content is thoughtfully designed: practical, inspiring, and never pushy, making it easy to stay engaged and motivated. One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence. I also appreciate the flexibility of the programme. The short, focused videos make it easy to learn at my own pace and fit everything around my schedule without feeling overwhelmed. Perhaps just as impactful is the community. Connecting with others who are experiencing similar challenges and emotions has been incredibly reassuring. It's a space that is equally supportive, inspiring, and a fantastic opportunity to build meaningful connections. Overall, this programme strikes the perfect balance between structure, flexibility, expert guidance, and community support.
Maria R.
Life Coach · Grow your VIBE™ SHINE
Elena is brilliant. She has this way of making you see things differently, and the content is so thought-provoking and actually sticks with you. The best part of the course: the community. We were all learning and sharing with each other the whole time. Starting a business can feel so isolating, but now I feel way less alone. I am growing in confidence and, most importantly, I actually know what to do next to build traction. If you're thinking about joining, it comes with my endorsement.
Nigel W.
Executive Coach · Grow your VIBE™ SHINE
Ready for your 5-day foundation?
Ready to build your practice properly?
Enrol now, and by this time next week you'll have more clarity about your coaching business than most coaches get in six months.
